This blog focuses on budgeting to optimize your business’s revenue to lead to targeted growth and higher profits, even during flat or recessionary economic cycles.

What is operational leverage? Leverage usually refers to the ratio of debt that a business carries on its books. So a company that finances itself

Budgeting for your business or business department may seem scary, but the goal is worthwhile, and the budgeting process does not have to be complicated.

There are many helpful cash flow KPIs that range from relatively simple to complicated. However, I’d like to focus on the best cash flow KPI

Make better business decisions using the waterfall to understand cash flow. The cash flow waterfall is a helpful alternative to a traditional cash flow statement

I will focus on how analyzing direct vs indirect costs can help you make better decisions and be more operationally profitable. Therefore, I will skip

Most directly put, revenue is “top-line” sales. However, technically for accounting and analysis purposes, revenue is equal to recognized cash inflows created by the sale

What matters the most, Net Income or Revenue? Any financial measurement or metric should be to help you as the business owner (or unit manager)

Why is accurate accounting important to you as a business owner? Besides the regulatory benefits of having accurate books for tax filing (which is certainly

There will be endless volumes (justifiably so) written on the data/storage/security advantages of cloud accounting versus traditional accounting software.  For me, data storage advantage considerations

I believe the Statement of Cashflows (or Cashflow Statement) is often the most underutilized Financial Report because it is probably the hardest of the main

Our mission at Strata Cloud Accountants is to help business owners and operators make better decisions. In that spirit, I’d like to focus on using,

Making better decisions, in both goods and services businesses alike, starts with understanding what drives revenue as well as cost drivers, which is critical to

I’ve talked in previous blog posts about Dynamic Forecasting, and how it is different from a standard budget. In this post, we will revisit that

What are key performance indicators (KPI’s) and why should I use them? A KPI is something that must be 1) measurable over a given timeframe

Without overcomplicating it, a CFO (chief financial officer) is the senior-level executive that leads and is responsible for managing finance and accounting activities critical to

What are Key Performance Indicators (KPI’s) and Why Should I Use Them? A KPI is something that must be 1) measurable over a given timeframe

Dynamic forecasting can be an extremely powerful and timely tool to better frame critical business decisions, project future bottom line cash positions, and create better

Cashflow Tips I’ve spent time working for various companies in accounts receivable as a Controller. One of the most immediate ways I’ve seen business owners